About Me

My name is Joel York and this is my blog. I’ve been making and marketing B2B software for the better part of the last 15 years for a wide range of companies and products including SaaS, enterprise and shrinkwrap across an even wider range of industry sectors (financial services, B2B2C marketing, supply chain, security, predictive analytics, etc.). My professional passion of the moment is all things SaaS and cloud, and this blog is largely an outlet of expression in this area. The title itself is a double entendre (if it wasn’t as obvious as I had hoped) referring both to the messy and rapidly changing nature of this business as well as the sometimes messy and rapidly changing nature of my thoughts about it. Most of what you’ll see on this blog will be of a business nature, but just to get it out of the way, I’ll use the remainder of this space to tell you a little about myself personally. If you haven’t guessed already, I’m a techie at heart. I studied physics at Caltech and Cornell, at the time thinking I was going to be a theoretician…so much for that. However, I did permanently ingrain a strong scientific bent to my approach to virtually everything in life, both professional and personal (to my wife’s eternal frustration…or to put it in the words of my sister-in-law: “Joel, you have a theory about how to sh*t.”). If you’d like to see the rest of the professional story, you can read my LinkedIn profile. I am lucky to have been married for more than 20 years to my wife Christy who is a creative, intelligent and beautiful woman that I surely don’t deserve (and who has no problem telling me as much). Seen here with one of several insufferably cute dogs we have had. More dog pictures here for the cute dog lovers. In addition to her day job as an RN, she has an MFA in painting, so she also paints and creates really cool pottery.

We currently live in San Francisco, having taken the scenic route to Silicon Valley via Los Angeles, Chicago and New York City. We love to travel, which is good because my work has entailed quite a lot of it. Our personal favorites so far being India, Turkey and Japan (no offense intended if you are from a country other than these…I grew up in Texas, which unfortunately is not my personal favorite state either). If you want to know more, you’ll have to get to know me in person. So, feel free to contact me.