Why is Google so successful? Most people reply to this question by saying that it is the company’s superior search technology. This is why Google is so popular, but this is not why Google is a money machine.

posted in B2C Marketing
by Joel York

I like to think of Web syndication technologies today (RSS, podcasts, gadgets, toolbars, etc.) as analogous to HTMLin the early 1990s.

posted in B2C Marketing
by Joel York

Why are Web 2.0 companies uniformly pursuing advertising-based business models that are predicated on business models that risk consumer privacy and trust.

posted in B2C Marketing
by Joel York

Why are Web 2.0 companies making the exact same mistakes as Web 1.0 companies with respect to privacy and trust?

posted in B2C Marketing
by Joel York

How the personal and interactive nature of Web 2.0 and social networking have raised the bar for protecting consumer trust in your brand.

posted in B2C Marketing
by Joel York

the coming syndication revolution (and it IS coming, it is just beginning) is really just about following your audience as they seamlessly navigate from the center of the Web to the edge of the Web and back through search.

posted in B2C Marketing
by Joel York

Why is Seth Godin's Viral Growth Trumps Lots of Faux Followers more popular than my earlier Viral Growth Trumps SaaS Churn? Viral Growth vs Followers 2. You decide.

posted in B2C Marketing
by Joel York

posted in B2C Marketing
by Joel York

I’ve pointed out that marketers of B2B SaaS applications should look to the consumer side for inspiration to lower costs of sales by automating the sales and marketing process and integrating it thoroughly into the product itself. However, after sitting on a panel on social media platforms at Digital Hollywood last week, I realized that there is considerable wisdom that can be transferred in the other direction.

posted in B2C Marketing
by Joel York

Companies that want to get the most out of Web 2.0 and social networks should leverage the inherent strengths of the interactivity and personalization to strengthen trust with consumers, not weaken it.

posted in B2C Marketing
by Joel York