Job Description Public Relations - Marketing Manager If you’re an experienced public relations professional with an interest in marketing, then this is the job for you! The Public Relations Marketing Manager will create engaging public relations best practices content that drives demand ror Meltwater's public relations solutions and builds community around the Meltwater brand. • Develop buyer personas and content marketing strategy targeting public relations professionals at agencies and in-house for both B2B and B2C companies. • Create e-books, videos, blog posts, thought leadership essays, newsletters, emails, ads and case studies on public relations best practices and their enablement by Meltwater public relations solutions. • Work closely with the digital marketing group to create marketing campaigns for public relations professionals that drive demand for Meltwater public relations solutions • Develop brand strategy, positioning and core messages for Meltwater public relations solutions. • Create customer-centric product demos, training, and sales tools for Meltwater public relations solutions. • Conduct market research on the needs and buying habits of public relations professionals. • Provide feedback to product management on public relations best practices to help build them into Meltwater public relations products. Desired Skills & Experience • Deep domain knowledge of public relations prospects' and customers' business goals and applications • Previous agency or in-house public relations experience a big plus • Strong business strategy and marketing acumen • Solid understanding of content marketing, B2B purchasing behavior, and B2B sales processes • Superior marketing positioning, copywriting, and editorial skills • Excellent written, and oral, and public presentation communication skills • Strong interpersonal skills • Results orientation • BA/BS in relevant discipline • 6+ years total work experience with 2+ years in public relations preferred This position is located in beautiful, downtown San Francisco. Local candidates only please. Keywords: public relations, content marketing, san francisco About Meltwater Public Relations Solutions Maximize the reach and relevance of earned media coverage, while developing stronger media relations to deliver measurable business results. Meltwater public relations solutions help public relations and marketing communications professionals build brands and drive growth by effectively engaging media influencers. Built on the Meltwater online intelligence platform, our public relations solutions combine superior global media monitoring and analytics with better-targeted media outreach. From planning to execution to analysis, Meltwater public relations solutions help you get better results from your public relations campaigns.