Comments on: SaaS Marketing Tips – Don’t Be CRUD on the Cloud http://chaotic-flow.com/saas-marketing-tips-dont-be-crud-on-the-cloud/ Streamlined angles on turbulent technologies Fri, 16 Jul 2010 22:54:01 +0000 http://wordpress.org/?v=2.9.1 hourly 1 By: Joel York http://chaotic-flow.com/saas-marketing-tips-dont-be-crud-on-the-cloud/comment-page-1/#comment-11299 Joel York Fri, 14 Aug 2009 03:45:58 +0000 http://chaotic-flow.com/?p=695#comment-11299 Oliver, You are 1000% correct! And, I'm glad you said it. I often tease my friends at salesforce about it. sf.com was born in 1999, so the question is can you get away with that today, or was it just a first mover advantage. Cheers, Joel Oliver,

You are 1000% correct! And, I’m glad you said it. I often tease my friends at salesforce about it. sf.com was born in 1999, so the question is can you get away with that today, or was it just a first mover advantage.

Cheers,

Joel

]]> By: Olivier Giulieri http://chaotic-flow.com/saas-marketing-tips-dont-be-crud-on-the-cloud/comment-page-1/#comment-11298 Olivier Giulieri Fri, 14 Aug 2009 02:19:01 +0000 http://chaotic-flow.com/?p=695#comment-11298 I'd like to add that one of the biggest SaaS success story is SalesForce.com, and this is just another CRUD interface... I’d like to add that one of the biggest SaaS success story is SalesForce.com, and this is just another CRUD interface…

]]> By: Joel York http://chaotic-flow.com/saas-marketing-tips-dont-be-crud-on-the-cloud/comment-page-1/#comment-11294 Joel York Wed, 12 Aug 2009 14:15:58 +0000 http://chaotic-flow.com/?p=695#comment-11294 Wow Paul. When I started this blog, I promised myself I would never censor comments...no matter how unpleasant they may get. So....enjoy. The main point of the post is to focus on the customer experience first and the technology second, so as to avoid exposing the underlying database structure directly to the user as an isolated record keeping tool, as was so often the habit with client server apps and many SaaS apps today that are derived from them. As a marketing tip, it takes no stand on CRUD from an engineering point of view. Your points about CRUD being as basic as the data itself are self-evident as you...uh....clearly state. To be fair, I have edited the line "worst possible approach to SaaS application design" to read "worst possible approach to SaaS user experience design" Perhaps this is where the confusion lies. Joel Wow Paul. When I started this blog, I promised myself I would never censor comments…no matter how unpleasant they may get. So….enjoy.

The main point of the post is to focus on the customer experience first
and the technology second, so as to avoid exposing the underlying database structure directly to the user as an isolated record keeping tool, as was so often the habit with client server apps and many SaaS apps today that are derived from them.

As a marketing tip, it takes no stand on CRUD from an engineering point of view. Your points about CRUD being as basic as the data itself are self-evident as you…uh….clearly state. To be fair, I have edited the line “worst possible approach to SaaS application design” to read “worst possible approach to SaaS user experience design” Perhaps this is where the confusion lies.

Joel

]]> By: Paul Irvine http://chaotic-flow.com/saas-marketing-tips-dont-be-crud-on-the-cloud/comment-page-1/#comment-11292 Paul Irvine Wed, 12 Aug 2009 06:23:18 +0000 http://chaotic-flow.com/?p=695#comment-11292 yup, CRUD = Create, Read, Update, Delete. And it has its roots in data operations. I have news for you though. Nothing changes. Every computer app, whether its networked, peer to peer, database or iPhone local cache with sync, still is CRUD. I'm not sure what you are trying to point out. Except that you have little understanding of either enterprise or web applications software. Doesnt really matter if you are doing timecards, logistics, eCommerce shopping, or a mashup of BI reporting tools with excel, you are still doing CRUD. It is as fundamental as relational modeling. Even diehard object modelers end up doing relational implementations whether they realize it or not. They just get there by different roads. Such a waste of energy. Oh well. yup, CRUD = Create, Read, Update, Delete. And it has its roots in data operations. I have news for you though. Nothing changes. Every computer app, whether its networked, peer to peer, database or iPhone local cache with sync, still is CRUD. I’m not sure what you are trying to point out. Except that you have little understanding of either enterprise or web applications software. Doesnt really matter if you are doing timecards, logistics, eCommerce shopping, or a mashup of BI reporting tools with excel, you are still doing CRUD. It is as fundamental as relational modeling. Even diehard object modelers end up doing relational implementations whether they realize it or not. They just get there by different roads. Such a waste of energy.
Oh well.

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