The software/Web/Internet industry is a tight community and SaaS vendors routinely recruit sales...
Author - Joel York
Facebook and the Thin Line in Social Networking
As the classic R&B song by the Persuaders goes, “It’s a thin line between love and hate.â€...
Leveraging Web 2.0 and social networks to strenthen your brand...
Most of the excitement around Web 2.0 and social networking to date has centered on the...
Repeating History in Web 2.0 – Part 2 – Bartering Privacy
In my last post, I argued that while Web 2.0 technologies offer great promise for more interactive...
Repeating History in Web 2.0 – Part 1 – Opting out of Trust
I find it truly frustrating to watch Web companies continue to make the same mistakes regarding...
Crossing the Chasm in Software as a Service
Most software executives are familiar with the concepts of using the “bowling alley”...
The natural limit of the Long Tail
Recently, Fred Chong proposed a 4th force to driving Long Tail markets (in addition to the three...
The real long tail 4th force!
I can’t take credit for any creative thinking here, but I had such an epiphany reading Fred...
Affero GPL finally closes the SaaS loophole. Who Cares?
I couldn’t let the much anticipated announcement last week of the final draft of the new...
B2B SaaS Flies in the Ointment – Not enough leads –...
Many B2B SaaS businesses will succeed or fail based on the volume, cost and quality of inbound...
B2B SaaS Flies in the Ointment – Not enough leads –...
There are many roadblocks that can get in the way of getting leads in the door. But, before we...