To succeed at social sales you must have something to offer beyond your product. You must be someone your prospects want to know.
Category - B2B Marketing
B2B Social Business Bill of Rights | Don’t Get it Wrong!
Which is more important in B2B social media, social or media? For way too many B2B marketers, the...
Professional Social Networking with B2B Social Media
I believe many B2B professionals struggle in their adoption of social media for professional use...
B2B Social Networking | What’s In a Name?
The term "social media" clouds our thinking about social networking with advertising concepts. In...
The New Breed of B2B Buyer | Ebook
B2B buyer behavior has evolved in adaptation to the Internet. A new B2B buyer species has arisen...
B2B Startup Marketing | Blog Your Way to Leads
B2B startup marketing is tough. It used to be that you could polish off a high level message and a...
B2B Blog Strategy | Ten Be’s of The Best B2B Blogs
Blogging is one of the easiest, cheapest and most effective ways to engage b2b buyers, yet so many...
The Blurry B2B Buying Process | New Breed of B2B Buyer #2
The new breed of B2B buyer remains elusive throughout the B2B buying process, blurring in and out...
The New Breed of B2B Buyer
A new breed of B2B buyer has arisen, a species that is more connected, more impatient, more...
The PR 2.0 ethical dillema – The Medium versus the Message
If there are two areas of cross-disciplinary study I would recommend for every Web PR and Marketing...
B2B SaaS Flies in the Ointment – Old enterprise habits die...
The software/Web/Internet industry is a tight community and SaaS vendors routinely recruit sales...