Well, I can’t be sure beyond a reasonable doubt, so you be the judge. On Feb 2, I published this post entitled Viral Growth Trumps SaaS Churn, which makes the simple case that the best way to fight churn (exponential decay)...
Category - Xtra Internet Thoughts
Forget SaaS, forget Web 2.0 collaboration, my Enterprise 2.0...
What do these seemingly disparate tech startup business problems have in common? a)Â Â Â ...
Invisible Advertising – Lessons from Google on how to succeed...
Why is Google so successful? Most people reply to this question by saying that it is the...
Commercializing Web Syndication
I like to think of Web syndication technologies today (RSS, podcasts, gadgets, toolbars, etc.) as...
Successful social media marketing – What B2C can learn from...
More than once I’ve pointed out that marketers of B2B SaaS applications should look to the...
Viral Loyalty Marketing with Web Syndication
Viral and loyalty are two words you don’t often see right next to each other as a single unified...
The syndication revolution sparked by the rise of search
I am seeing this phrase, syndication revolution, more and more lately–largely related to the...
Facebook and the Thin Line in Social Networking
As the classic R&B song by the Persuaders goes, “It’s a thin line between love and hate.â€...
Leveraging Web 2.0 and social networks to strenthen your brand...
Most of the excitement around Web 2.0 and social networking to date has centered on the...
Repeating History in Web 2.0 – Part 2 – Bartering Privacy
In my last post, I argued that while Web 2.0 technologies offer great promise for more interactive...
Repeating History in Web 2.0 – Part 1 – Opting out of Trust
I find it truly frustrating to watch Web companies continue to make the same mistakes regarding...