In SaaS, it's virtually impossible to sell someone a lemon, because SaaS customers typically get to...
Category - SaaS Marketing
SaaS Marketing Tips | Metrics that Make a Difference
In this post, I’m going to present a general approach that will help you develop the right...
SaaS Marketing Tips | Don’t Be CRUD on the Cloud
In this post, I will offer up two SaaS marketing tips to help you achieve Do #3 Accelerate Organic...
SaaS Marketing Tips | Search Is About People, Not Engines
Ninety-nine percent of what you read about search are tips on how to work the system, attract the...
Transform your SaaS into a Web 2.0 business
Quiz: What is the most successful enterprise SaaS application to date? Hint: It’s not Salesforce...
SaaS Success in Web 2.0 – Reach across the firewall
For successful SaaS applications, the business processes in question are NOT internal processes...
SaaS Success in Web 2.0 – Become a hub on the Web
If you are a software-as-a-service (SaaS) provider and deliver your product over the Web, then by...
Hey SaaS Vendors – What is your Web 2.0 IQ?
I spend about half my time working with SaaS companies and the other half working with Web 2.0...
On-demand software marketing – What doesnt work?
In an earlier post, I listed my top three sure-fire marketing tactics for on demand software. Here...
On-demand software marketing: what works, what doesn’t
What works? Here are my top three… Search (SEO and SEM) Public relations Easy, online trial...
Secrets of On-Demand Software Marketing Success
I recently did an interview on vator.tv for ivybrain.com that focused on marketing tips for...