The SaaS community has gained a solid understanding of SaaS financial metrics, as well as many of the operational principles required to achieve them. However, there has always been an obvious gap between what happens on the top...
Category - SaaS Metrics
The SaaS Metrics Maturity Model
Becoming a Metrics-driven SaaS Business is no easy task. It takes time, commitment and plenty of...
Driving SaaS Customer Acquisition w/Success Metrics
As a SaaS business matures, the importance and value of SaaS metrics increase. Most SaaS businesses...
The Promise of SaaS Customer Success Metrics
Over the past few years, the SaaS community has gained a solid understanding of SaaS financial...
The Metrics-driven SaaS Business
My first serious lesson in the criticality of SaaS metrics was about six years ago when I was...
Negative Churn | It’s Not that I Don’t Dislike It, I...
Most of us were taught at an early age that double negatives are a bad thing, because they are...
What is MRR Churn? | SaaS Metrics FAQs Part 2
Why measure SaaS MRR churn? Show me the money! SaaS MRR churn is an important SaaS metric that...
SaaS Metrics FAQs | What is Churn?
A little over two years ago, I published a series of well received articles on SaaS metrics that...
SaaS Benchmarks | Acquisition Cost and Churn Challenges
What is a typical churn rate for SaaS? What is a good time frame to recover CAC? As SaaS companies...
SaaS Metrics Guide to SaaS Financial Performance
I’ve wrapped up the highlights of my SaaS metrics series into a tidy SaaS Metrics Guide to...
SaaS Customer Lifetime Value Drives SaaS Company Value
For the life of me, I still can’t fathom how VCs value early stage startups. I think it is...