I’ve wrapped up the highlights of my SaaS metrics series into a tidy SaaS Metrics Guide to SaaS Financial Performance. Like the original SaaS metrics series, this reference guide presents simple rules-of-thumb and graphic visualizations that capture the dynamic relationships between core SaaS metrics and SaaS financial performance.

It is NOT a comprehensive overview of SaaS metrics, but a deep dive into the most critical SaaS metrics with the goal of fostering intuition and deeper understanding of SaaS financial performance, including charts, formulas, definitions, sample calculations, and hyperlinks back to the full SaaS Metrics Rules-of-Thumb posts. Feel free to pass it along. Cheers! JY.

Click the image to download the
SaaS Metrics Guide to SaaS Financial Performance (PDF format)

Original SaaS Metrics Rules-of-Thumb Posts

• SaaS Metrics Rule-of-Thumb #1 – SaaS Churn Kills SaaS Company Growth
• SaaS Metrics Rule-of-Thumb #2 – New Customer Acquisition Growth Must Outpace Churn
• SaaS Metrics Rule-of-Thumb #3 – Viral Growth Trumps SaaS Churn
• SaaS Metrics Rule-of-Thumb #4 – Company Time to Profit Follows Customer Break-Even
• SaaS Metrics Rule-of-Thumb #5 – Best Case Time to Profit is Simple Break-Even
• SaaS Metrics Rule-of-Thumb #6 – Growth Creates Pressure to Reduce Total Cost of Service
• SaaS Metrics Rule-of-Thumb #7 – Churn Creates Pressure to Reduce Total Cost of Service
• SaaS Metrics Rule-of-Thumb #8 – Upselling and Upgrades Accelerate SaaS Profitability
• SaaS Metrics Rule-of-Thumb #9 – Joel’s SaaS Magic Number
• SaaS Metrics Rule-of-Thumb #10 – SaaS Customer Lifetime Value Drives SaaS Company Value