There are a few good things in life that you can never have too much of, and at a startup business...
Author - Joel York
Cloudburst Expected on Wall Street | Xignite Raises $10M
When not moonlighting at Chaotic Flow and Cloud Ave, I’ve been toiling away at for the better...
What is SaaS? | Software-as-a-Service Myopia
What is SaaS? Software delivered as a service? As in renting, not owning the software. Or, is SaaS...
B2B Blog Strategy | Ten Be’s of The Best B2B Blogs
Blogging is one of the easiest, cheapest and most effective ways to engage b2b buyers, yet so many...
Customer Self-Service | The Holy Grail of SaaS
One hundred percent customer self-service is the holy grail of SaaS. Everyone looks for it, but it...
B2B Sales | The New Breed of B2B Buyer Series Part 3
The new breed of B2B buyer and B2B sales rep are engaged in an information arms race. Today's B2B...
The Blurry B2B Buying Process | New Breed of B2B Buyer #2
The new breed of B2B buyer remains elusive throughout the B2B buying process, blurring in and out...
The New Breed of B2B Buyer
A new breed of B2B buyer has arisen, a species that is more connected, more impatient, more...
SaaS Benchmarks | Acquisition Cost and Churn Challenges
What is a typical churn rate for SaaS? What is a good time frame to recover CAC? As SaaS companies...
SaaS Channel Compensation Challenges
The SaaS subscription model shifts risk from the customer to the vendor. Shifting risk back onto...
SaaS Best Practices | SaaS Inside Sales Benchmark Report
The BridgeGroup recently surveyed 115 North American technology companies with a special focus on...